Here are some of our key recommendations from the New Media and Corporate Communications workshop on May 12, 2007 at Bangalore, India. We (Peter and I) call it the Triple A strategy to kick-start new media initiatives.
Absorb: Understand the media
Adapt: Build into existing practices
Apply: Make a beginning
n Search Technorati and other leading authorities on new media direction for subjects and mentions of your organization
n Create and share the internal strategy with stakeholders
n Identify the appropriate channels
n Institute policies for electronic media usage ( this can started as a Wiki to get buy-in)
n Replace e-mail with an internal blog and get the conversation started
n Engage communities of practice on the intranet and offline
n Wiki your intranet pages as a test case. Make employees accountable for content.
n Conduct new media appreciation sessions
n Have measurement mechanisms like rate a page, popular pages etc to weed out bad content
n Highlight new media champions within the organization
Some closing words…..
n Don’t be afraid to experiment
n Be flexible
n Get feedback from users
n Don’t get frustrated
n Start small, make a beginning
So go ahead…….Absorb – Adapt – Apply
Presentations from the workshop are included in this post.