Internal Communication

Usability and relevance to internal communications

I was at a Usability Testing Workshop earlier this week (May 21, 22, 2007) in Bangalore conducted by Human Factors Inc, a user-design firm. Web designers, instructional experts, content writers were among the participants. I gathered interesting insights on user interaction and web usability. Over an Andhra lunch (Indian cuisine – considered to be very spicy!), the course facilitator reasoned why Usability required a wider reaches and attention compared to a more centralized option today. He felt Usability had greater ramifications once communications understood its ramifications.

 

I wondered why couldn’t techniques in Usability testing such as reverse-card sort, brand attributes, test of expectancy among others be reused for internal communications? I am sure validation of messages and clarity of thought can get sorted out.

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