New Media and Public Relations New Media in Corporate Communications – Overview and India perspective New Media and Internal Communications Commoditization of the media Here are some of our key recommendations from the New Media and Corporate Communications workshop on May 12, 2007 at Bangalore, India. We (Peter and I) call it the Triple A strategy to kick-start new media […]
The influence of reality shows on Indian and international television is visible in many forms of internal communication elements practices in this part of the world. I have come across numerous programs which borrow ideas from Indian Idol (a take on American Idol), the NDTV Big Fight, Zee Antakshari, Pogo’s ‘Just for Gags’ shows among […]
I was at a Usability Testing Workshop earlier this week (May 21, 22, 2007) in Bangalore conducted by Human Factors Inc, a user-design firm. Web designers, instructional experts, content writers were among the participants. I gathered interesting insights on user interaction and web usability. Over an Andhra lunch (Indian cuisine – considered to be very spicy!), […]
The Saturday ( Bangalore, May 12, 2007) workshop on New Media and Corporate Communications gave me fascinating insights into the current mindset of communicators and students alike. The event was conducted splendidly – thanks to a wonderful effort by the soft spoken Dean of St. Joseph’s College of Business Adminstration – Edwin Castellino. Fr. Aveline […]
The only way to get ahead is to make a beginning! So while it makes sense to familiarize ourselves on the available options in new media, getting hands-on will get you moving. This workshop will highlight ways to leverage tools and use them effectively….the mantra is absorb-adapt and apply.
Probably we need to run a survey to find out what New Media or Social Media means to the consumer….while New Media is defined by communicators and commentators with interesting descriptions, my feeling is that the end-users do not perceive it in that fashion. New Media to me means – an ability to be […]