The last time I was asked to coin a slogan I politely declined.
Are we really thinking from the employee’s perspective? Does the slogan make them wiser or decide their engagement index? Does the slogan have any relevance to their lives?
With the staggering number of internal program brands we have begun launching, I am now a strong propagator of simple yet lucid ways to call campaigns and promote them internally.
Have made a handful of enemies in the process!