As a team we were posed with the question – what is the role we play and how we are making a difference as communicatiors. The responses that went around the table sounded transactional. The strengths we bring to the table, the years of experience and the focus areas. What we probably missed were the ‘understanding our target audience’, making sense of information and converting into opportunities for communication. Finally how we ensure others become better communicators. I have mostly seen communicators ‘protecting their turf’ like communications as a portfolio belongs to them! While we put aside insecurities about the job, I believe we get better when we make our ‘stakeholders’ look good and communicate better.
I have always wondered if internal communication professionals need to improve their own understanding of the business and enhance processes or do they need to make other employees better communicators to be successful at their jobs. Anyday, I would pitch for the latter….by helping other employees and clients become better communicators, the internal communications professional […]
Sharing my interview that appeared in Content Talk – a section in FYI, Yorke Communications’ December newsletter. Here is an excerpt: “Aniisu believes that today’s complex business and customer environment will not support a standalone internal communications campaign. An integrated plan coupled with a multi-pronged approach, leveraging multiple channels including the social media will help […]
Sharing my article on Tesco HSC’s effort to gain the hearts and minds of prospective hires from campus. The article appeared on Simply Communicate, a UK based global internal communications forum of over 20,000 members. Link: http://www.simply-communicate.com/case-studies/company-profile/campus-video-drives-recruitment-tesco-indias-hsc