As a team we were posed with the question – what is the role we play and how we are making a difference as communicatiors. The responses that went around the table sounded transactional. The strengths we bring to the table, the years of experience and the focus areas. What we probably missed were the ‘understanding our target audience’, making sense of information and converting into opportunities for communication. Finally how we ensure others become better communicators. I have mostly seen communicators ‘protecting their turf’ like communications as a portfolio belongs to them! While we put aside insecurities about the job, I believe we get better when we make our ‘stakeholders’ look good and communicate better.
I chanced upon this interesting study on internal communications which talks of e-mail clutter on page 8. http://home.bi.no/fgl96053/CommStudy.pdf While this is an issue with many organizations, I guess we try to find other media to communicate and sometimes fail to address the timing of the communication itself. From what I hear Intel does a good […]
If you follow sport and watched your favourite cricketer in action – have you noticed how the bat follows through when the ball is hit to the boundary? Observed how the eyes trace the ball’s trajectory and that the head stays still? Likewise when a soccer player takes a free kick notice how the player […]
Rajiv stood motionless for a few seconds as the weight of the question he just heard hit home. Kapil, 55, the CEO of his pharmaceutical firm – Spike Ltd had just turned down a request to engage on their internal social enterprise platform. Read how Rajiv, 30, who heads Corporate Communications for Spike Ltd shaped […]