Internal Communication

Can I get my first life in order!

My first impression after visiting Second Life (www.secondlife.com) was ‘what on earth’! How can this be actually taking place? Are we doing enough with our first life to get on with the second? Hats off to the concept and idea though. The statistics say it all. Total Residents: 5,719,183 Online Now: 19,936 LindeX Activity Last […]

Internal Communication

Mind-set maneuvers

From an internal communications standpoint, India poses the best possible opportunities from many aspects. Apart from cultural angles, we also need to understand the working styles and mind-sets while preparing communication strategies. The outsourcing phenomenon also brings along several challenges and opportunites. What probably worked in the US or the UK, will need to get […]

Internal Communication

Back to the basics

As a team we were posed with the question – what is the role we play and how we are making a difference as communicatiors. The responses that went around the table sounded transactional. The strengths we bring to the table, the years of experience and the focus areas. What we probably missed were the ‘understanding […]

Internal Communication

Get me a catchy name!Now!

Are we overdoing internal branding? Over the last few months, I would have launched close to 5 employee programs with their unique names and logos! While we advise branding as a necessary evil, at some point I completely vouch for Accenture’s internal naming philosophy. No name is bigger or larger than the Accenture brand and […]