Internal Communication

Why internal communicators should conduct a session in the employee orientation program

I just returned after a presentation at my 4th induction session on communications. Quite a good feeling! The session is part of the orientation program which new joinees must attend to enter the organization.  It makes for an opportune moment to sell the internal communications story for the organization. A captive, attentive audience – you will […]

Internal Communication

Making a dent with measurement metrics

It took me a while to convince event communicators to align their thinking around engagement and less on the tactical elements of events. Questions typically asked earlier were centered around ‘enjoyment’ and  ‘comments on program elements like tranpsort and entertainment’. After understanding the need for business justification, we now are able to get answers from […]