Just a couple of days ago, I received a brief for an important human resources communication related to career development. When I enquired if there was a measurement metric in mind to understand if the program was successful or not, I was greeted with a wry smile. There was none. “Could we measure the hits to the site?” was the apology of a response. My recommendation was to conduct a pre-campaign study on awareness, back it up by a measurement criteria on the number of takers for the program followed by a post-event survey. At times, one would even have to put out an expectation of the program, be it the number of registerations or the visits to the page…which I feel are soft measurements but still needed to have a direction.
I had this interesting question posed today and spoke with the individual to understand the genesis of this thought. Here is the scenario and it may possibly be a situation many internal communicators face at their workplace. This communicator, fresh out of college has completed close to two years with her organization supporting a business […]
As India’s Prime Minister, Narendra Modi launched the ‘Swachh Bharat’ (Clean India) movement on October 2 (Mahatma Gandhi – birthday of the architect of India’s independence) I noticed how closely his approach related to building a brand from within. The brand I am referring to is the country itself and like how organizations look at […]
I blogged about teams wanting ‘internal visibility’ a while ago. Often requests for internal branding do come to internal communicators and unless you tread carefully these requests can snowball into an unmanageable mess. Rita, the internal communicator got into one such situation and this blog post seeks solutions to help her mitigate the crisis. Here […]