Just a couple of days ago, I received a brief for an important human resources communication related to career development. When I enquired if there was a measurement metric in mind to understand if the program was successful or not, I was greeted with a wry smile. There was none. “Could we measure the hits to the site?” was the apology of a response. My recommendation was to conduct a pre-campaign study on awareness, back it up by a measurement criteria on the number of takers for the program followed by a post-event survey. At times, one would even have to put out an expectation of the program, be it the number of registerations or the visits to the page…which I feel are soft measurements but still needed to have a direction.
I had the opportunity to speak at the 2015 Asia Pacific Communications Summit at Hong Kong on November 19. Follow this link for an interview that appeared in Communication Director Asia magazine following my presentation. http://asia.communication-director.com/issues/there-need-unlearn-how-communication-was-done-earlier?utm_source=hootsuite#.Vk6fA3YrLIU Keen to hear your views.
[polldaddy poll=1167281] This afternoon, a mail winged in from an advertising copywriting professional on his interest in internal communication. Below are my responses to his questions. I am interested in your thoughts too. Þ What are the requisites for a career in internal communication? Usually companies in India do not […]
One of the biggest errors in outsourcing, according to a senior professional of the Outsourcing Institute is the lack of communication. But, according to me, communicating the right messages with the outsourcing partners, especially in the case of captives (might work differently if the delivery center supports other clients as well) is the biggest obstacle. […]