Internal Communication

If You Can See It, You Can Brand It

( Published on Marketing Profs website http://www.marketingprofs.com/2/koshy1.asp ) June 11, 2002 In the financial services sector it is increasingly difficult to sustain product, cost and distribution advantages. Branding in financial services is undergoing substantial changes, owing to the dramatic increase in competition following deregulation and the threat posed by new entrants with branding experience. Success […]