I was asked an interesting question recently by Gautam Ghosh (http://gauteg.blogspot.com/), an organizational consultant. Where should internal communications sit as a function? Within HR or as part of a larger communications team.
This indeed is a debatable subject but research by Melcrum proves that internal communication experts can derive maximum benefit by aligning themselves closer to the businesses and to the senior leadership and not one single function.
At my previous assignment, the team was divided into centers of excellences which the entire organization used for specific domains like PR and advertising. In
India, most MNCs would follow the practice followed globally, be it a central team which manages work – which streams in from all parts of the globe or manage local communication that factors in local language and context.
I personally believe internal communication professionals must be aligned to a specific business or project and work closely with the internal teams to achieve the business objective. At a senior level one can play the role of advisor and mentor.