Recently an internal human resources function faced a unique situation while conducting an education sponsorship program. There were 40 seats for a leading technology education institute in the country for which the company was sponsoring employees for higher studies. This was part of the group’s initiatives to retain employees and further their growth and learning. The communication pitched the ‘learn while they earn’ theme and enabling employees to leverage impressive tie-ups which the company had with thought leaders in the education domain. After the first round of communication, the team received a rousing 150 responses – close to 4 times the numbers of available seats! They wanted to now harp on this achievement by mentioning the number of responses in the next round of communication. I reviewed the decision and decided against mentioning the number of responses so far. I put myself in the shoes of the employee and realized that if I was to get a communication talking of the 150 responses against a total seat number of 40, would I be excited to apply? Surely not. I would have felt I lost the opportunity. By holding back on this communication, the team got another 100 responses to the next mail! This was a case of communicating less and achieving more!
I had the opportunity to connect with the Simply Communicate team at London. Over the years our connection and engagement has grown from discussing topics of interest to elevating the thinking amongst internal communicators globally. Met with Marc Wright and Gloria Lombardi for the first time in person at their office. I felt very welcomed […]
The influence of reality shows on Indian and international television is visible in many forms of internal communication elements practices in this part of the world. I have come across numerous programs which borrow ideas from Indian Idol (a take on American Idol), the NDTV Big Fight, Zee Antakshari, Pogo’s ‘Just for Gags’ shows among […]
While 2006 draws to a close, I wanted to leave you with some closing thoughts on trends in internal communications which seem to have impacted business in India. From my experience and interactions with senior leadership and human resources, the following observations indicate an increased awareness of how internal communications can create value and build brands. Local lingo: […]